Ratings :3/5 Review by: Rajeev Masand Site:CNN IBN (IBNLive) While JTHJ's bookings are encouraging till the weekend, SoS bets on word of mouth to build on its good start.Showing 10 Reviews Jab Tak Hai Jaan Movie Review And this causes the film to get less number of shows in a day.

A unanimous word of mouth that has gone against JTHJ is the length of the film, which goes on for two hours and 50 minutes. While critics have been kind to JTHJ given it was the late Chopra's last film, they have not spared SoS. The box office battle between the two was keenly watched because of a pre-release spat between the two with SOS producer Ajay Devgn Films taking JTHJ producer Yash Raj Films to the Competition Commission over alleged abuse of its dominant position in the market to make exhibitors dedicate their screens for JTHJ and keep SoS out of several key catchment areas. “The real potential of these films will be seen Friday onwards, when the impact of word of mouth comes in,” Kapoor said. He says the Ajay Devgn film, being a North-skewed film, was affected more by the Diwali puja than the SRK film. While JTHJ is ahead in multiplexes, Shailesh Kapoor, CEO of film data tracking firm Ormax Media, says the films are neck and neck in single screen centres. PVR Cinemas has 213 screens across 27 cities. Son of Sardaar is expected to grow its collections over the weekend when people who have already watched JTHJ return to see the Devgn film, he added. Our revenue split between the two films has been 65:35 as corporate bookings for the SRK-Katrina Kaif starrer were full and so were our Directors Cut and Gold Class,” he said. “In terms of collections, JTHJ is definitely the first choice and is nudging higher. Gautam Dutta, COO at PVR Cinemas, said JTHJ has taken the lead in the multiplex where both films have almost equal screen share at 52:48 in favour of the Yash Chopra film. Together, the two new releases netted more than Rs 25 crore on Diwali day, 70% more than what the only release, Ra.One, collected last year. JTHJ's first day collection of Rs 15.23 crore, in fact, is the highest Diwali day collection for any film in India, beating Ra.One's Diwali day collection of Rs 14.50 crore last year.

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